MAHA’s Strange Pivot to Its Least-Popular Ideas

Abby McCloskey, Bloomberg Opinion, September 8, 2026

“Bobby Unleashed” is the West Wing’s midterms motto, according to reporting by Politico. But what exactly is Health Secretary Robert F. Kennedy, Jr. being unleashed to do? Because the biggest MAHA policy reforms have run into that familiar Washington foe: old-fashioned bureaucracy. And while many Americans still do want to “Make America Healthy Again,” there are now plenty of other concerns competing for voters’ attention.

Since the start of the year, Kennedy has visited 19 states, touting his “take back your health” campaign and rallying with GOP governors and members of Congress. It makes sense as to why. “